Field notes
Practical writing on app analytics for creator economy products — naming, retention stories, and monetisation stalls.
Short pieces from our Petaling Jaya practice. Written for product and growth leads who already ship a creator or fan app.
Separate creator sessions from audience sessions before you celebrate DAU
Why a single daily active number misleads creator economy apps — and a practical cut that product and partnerships can share.
Reading D7 retention when gifts spike during festivals
Holiday gift volume can flatter return curves. Here is how we read D7 without mistaking a campaign for product habit.
Event names that keep monetisation funnels honest
Checkout success firing on page view is more common than teams admit. A naming checklist for tip, gift, and subscription paths.
When a cohort briefing should wait
Partnership teams often want creator tiers before the product can define dormancy. Here is when we recommend pausing.